Since 2001 Hansell Tierney has been one of the premier staffing and recruiting companies in Seattle Washington. As a Certified Women’s Business Enterprise (WBE), Hansell Tierney was created to serve and staff Northwest companies by doing things the right way, not just the easiest. We strive to do better by partnering with candidates, treating your experience as one of our own, providing our candidates with interesting local opportunities, and handling every relationship with the highest level of customer service possible. Our business is built on the deep understanding of the job market and the ability to over-deliver on our promises.
We are currently helping our client with their search for a Technical Product Marketing Manager.
Location: Seattle, WA
The Technical Product Marketing Manager will develop compelling, differentiated value propositions, use innovate storytelling to bring the message to life for field, partners and customers. You’ll drive GTM and launch activities including building supporting sales collateral and tools and presenting the product at customers and key industry events. You will also be responsible for developing demonstration use cases that deliver a value-based dialogue and showcase the product for appropriate use cases and audiences.. You are the primary product expert and evangelist on the marketing team. Strong experience in product marketing within enterprise software is essential.
Specifically, you’ll be responsible for:
- Analyst relations. You’ll build strong relationships with analysts at the large, well-known firms as well as smaller, boutique firms. You’ll be responsible for responses to Gartner Magic Quadrants, Forrester Waves and other similar reports.
- Product launches. When they ship, you’ll write the press release and launch blog, work with their PR team to do outreach, and present the new release to their customers.
- Competitive analysis. One of their product's market is heating up. You’ll evaluate their competitors, provide insights to Engineering, deliver competitive selling collateral to Marketing and Sales, and sometimes blog about your findings.
- Speaking at webinars and conferences. You’ll do webinars on a range of topics, including the challenges of working with enterprise video, inside-video search, video accessibility, and more. You’ll also speak at industry trade shows.
- Sales enablement. You’ll build decks, docs, and demos that help the sales team win deals. You’ll also work with Engineering to ensure that reps are always up to speed on the latest product developments.
- Web and long-form content. You’ll work with the content team to write web copy and technical white papers, and to create videos.
- Segmentation and positioning. You’ll build prospective buyer profiles based on a range of variables to ensure that they are messaging in the most effective way possible.
What you’ll bring to the table:
- 8+ years’ experience in product marketing
- Experience as a consultant
- Technical Chops. You'll need to be comfortable chatting with engineers about things like codecs and translating that into language that doesn't terrify or confound non-technical prospective buyers. If you have a degree in computer science or engineering, have experience doing technical marketing for enterprise software, or have a background in video, that’s a good start.
- Excellent written and verbal communication. Your job involves a lot of writing and speaking. As part of the interview process, you'll be asked for short- and long-form writing samples, and they will want to see you deliver a great presentation.
- Bachelor's degree in Business or CS
- Passion for analyzing products, customers and market dynamics
- Self-starter who truly enjoys working in a fast-paced, innovative software start-up environment